This Is A Spark Of Life.

"For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of darkness."

Consuming Kids: The Commercialization of Childhood (video)

Here’s a great documentary describing how children are studied, dissected and manipulated by corporate entities using all kinds of underhanded methods. Very well produced and touches on many subjects described on Vigilant Citizen.

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

 

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